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Diverse user virtually trying on Maybelline makeup using L'Oréal and OpenAI's AI-powered augmented reality technology.

L'Oréal & OpenAI reveal AI makeup try-on for 2026

On June 17, L'Oréal and OpenAI unveiled a partnership, inviting ChatGPT users to virtually try on Maybelline makeup.

Beatrice Dubois·June 29, 2026