Sheth Jeebun

1 article

An artisan in a sunlit rural Indian workshop carefully hand-dyeing a naturally colored scarf, highlighting the slow and ethical production process.

Vayu Earth: How Sheth Jeebun Built a Brand Around Women Artisans and Slow Living

Vayu Earth, founded by Sheth Jeebun, is a UK-based home and lifestyle brand that empowers rural Indian women artisans through handcrafted goods, aligning ethical sourcing and fair wages with the principles of slow living and conscious retail.

Kenji Tanaka·June 9, 2026